Why Jacqui from MAFS Started Her Jewellery Business

Before reality TV, Jacqui was a lawyer with a packed schedule. Her days were filled with client meetings, deadlines, and long hours at the office. But outside of work, she craved freedom—lazy Sundays, ocean swims, spontaneous adventures, and moments of play.

There was just one problem: she could never find jewellery that truly kept up with her life.

The Busy-Lawyer Struggle

As a professional, Jacqui wanted jewellery that looked timeless and elegant in the boardroom. But she also needed pieces that could handle her real lifestyle—jumping into the ocean after work, staying on through sweaty gym sessions, and not needing to be taken off every night before bed.

Everything on the market seemed to fall into two categories: overpriced luxury she didn’t want to worry about losing, or cheap costume jewellery that tarnished after a few wears.

The Lazy-Girl Sparkle

The truth? Jacqui will admit she’s a little lazy when it comes to jewellery care. She didn’t want to constantly polish, clean, or swap out pieces. She wanted something effortless—ocean-proof, sleep-proof, and stylish enough to wear 24/7 without thinking twice.

That’s where the idea for her jewellery brand was born.

From Frustration to Creation

Jacqui decided to create the pieces she’d always been searching for: timeless, waterproof, and affordable jewellery designed for women who live full lives. Jewellery that you can swim in, sweat in, sleep in—and still look put together when you walk into a big meeting or a night out.

Jewellery for Real Life

Her brand is built on one philosophy: sparkle should be effortless. The pieces are chic, versatile, and built for every version of you—the professional, the adventurer, the beach-lover, and yes, the one who just wants to roll out of bed and still look polished.

That’s why Jacqui started her jewellery business: not just to sell accessories, but to make timeless sparkle accessible for every woman who wants to live boldly and beautifully—without the fuss.